From strategy to research to execution– our team of industry veterans has decades of experience helping brands find new growth in an ever-changing multicultural environment.
CAPABILITY & SERVICES
ASIAN SEGMENT STRATEGY
• Market research and assessment
• Strategic planning and budget allocation
• Competitive analysis on insights and tracking
• Target insight development and campaign recommendation
CREATIVE DEVELOPMENT
• Integrated creative strategy for all channels
• Copy and artwork development for all Asian languages
MEDIA PLANNING & EXECUTION
• Traditional media : Print, TV and OOH
• Digital media : Display banner, Social, SEO
• Media sponsorship
• Measurement KPI reporting
FULL CYCLE OF PRODUCTION
• Website and microsite development and management
• Retail support merchandising
• Full DM production capability
• Community event planning and execution
DIGITAL AND SOCIAL STRATEGY
• Website and microsite development and management
• Social media planning, optimization, content development, implementation and management
LOCALIZATION
• CAT (Computer Assisted Translation) for all Asian languages
• Professional copywriter review & refinement
CLIENT EXPERIENCES
PNC BANK
18 years
East Coast
TV, Print, Digital, Website, Collateral
Chinese
Korean
Asian Indian
SUBARU
15 years
West Coast
Print, Digital, Radio Website, Social, Event, OOH
Chinese
English
SHISEIDO
10 years
National
TV, Print, Collateral. Seminar, PR, Event
Chinese
Korean
Japanese
Vietnamese
EMBLEMHEALTH
7 years
New York
Print, DM, Digital,OOH, Community, Grassroot
Chinese
KIKKOMAN
3 years
National
Social media (FB) Website, Digital banner
Chinese
VITASOY
3 years
North America
Social media (FB, IG, WeChat), Influencer, In-store merchandising,
Chinese
English
*We have also worked with other leading brands such a: UnitedHealth, Verizon, Mount Sinai Hospital, Englewood Hospital, The New York Times, FedEx and Samsung Electronics