In our network, there are dozens of bilingual staff with educational and working experience in the US and Asia, as well as the insight of both 1st and 2nd generation Asian-Americans.
MANPOWER OPTIMIZATION FOR ALL NEEDS
STAND ALONE
Planning Consultation
• Market Assessment
• Strategy Development
• Research Proposal
• Competitive Analysis
UNIT/TEAM
Creative, Media or Production
• Social media development and execution
• Artwork/Mechanical development & production
• Localization
FULL SERVICE
Full Cycle Campaign
• Branding campaign
• Direct response campaign
• Product and service promotion campaign
*Flexible to accommodate any type of scope and budget
LEADERSHIP
Hailey Yu
Head Consultant / Account Director
Hailey is marketing communications and account management professional, broadly experienced both in branding and direct marketing, specialized in Asian American segments.
For over 20 years, she has been trusted account leader for numerous fortune 100 companies; PNC Bank, Subaru of America, Shiseido Cosmetics, Vitasoy NA, Kikkoman USA, FedEx, The New York Times, and Verizon clients by successfully leading their traditional, digital and social medias campaigns for diverse consumers.
Hailey is fluent in Korean, proficient in Chinese and Japanese.
Zhuo Guang Li
Creative Director
Zhuo is renowned Creative Director in the US Chinese advertising industry with over 20 years of experiences. He is broadly experienced both in graphic design and photography.
Since 1998, he has worked for AT&T, HSBC, Allstate Insurance, UnitedHealth, AOL, Time Warner Cable PNC Bank, Vitasoy NA, Kikkoman USA and EmblemHealth clients as an Art Director and Creative Director. He is also a Head Photographer at the Chinese Association of Science and Technology-USA and has worked with Tencent and China Press.
Zhuo is fluent in both Mandarin and Cantonese.
TEAM EXAMPLE FOR SOCIAL MEDIA CAMPAIGN
ACCOUNT DIRECTOR
– Planning and budget
– Client correspondence
– Team management
Asian marketing professional and account leader for numerous Fortune 100 companies for 20 years
CREATIVE DIRECTOR
– Creative direction
– Image development
– Photo or video shooting
20+ years of experience as a creative director and photographer
SOCIAL CURATOR
– Social media concept development
– Posting and editing
English copywriter and social media curator of 5+ years with a degree in computer science
COPYWRITER
– Chinese copy development
– Hashtag or other content development
7+ years of experience in 2 multicultural agencies as a bilingual copywriter